Originated from a subsidiary of Vietnam Airlines in the 1990s as Pacific Airlines, then equitized with a foreign shareholder to become Jetstar Pacific. In 2020, due to a strategic change, Jetstar Pacific Airlines returns to the old name Pacific Airlines with a new mission, therefore, changes about brand identity need to be taken place.

Client

Pacific Airlines

Duration

05/2020-12/2020

Creative concept

Creating the message “Fun in the Air”, Le Bros wants to convey to Pacific Airlines’ customers that joy lies in the first step of the journey, when the plane takes off and we see the city view, the street becomes smaller and then disappears behind.

Draf Idea

Creative concept

Creating the message “Fun in the Air”, Le Bros wants to convey to Pacific Airlines’ customers that joy lies in the first step of the journey, when the plane takes off and we see the city view, the street becomes smaller and then disappears behind.

Deliverables

Designing & developing a new brand identity for Pacific Airlines:

  • Logo & image orientation
  • Flight uniforms and aircraft
  • Website
  • Related items