SOJO is a convenient hotel chain belonging to TNG Holdings Vietnam, a pioneer in a special accommodation service model that combines experience in modern technology with local imprints, outstanding with a youthful and vibrant image. In March 2022, SOJO held an event to launch SOJO Hotels Hanoi Railway Station, marking an important milestone in making its ambition to develop more than 100 accommodation locations nationwide.

Client

SOJO Hotels

Duration

March 2022

Objectives & Strategies

Objectives :
• Introducing the new hotel model “No touch point” of SOJO Hotels
• Affirming an important milestone – launching SOJO Hanoi Railway Station in the process of developing more than 100 SOJO accommodation locations across the country

Strategies:
• Conceptualize ideas and event agenda: Discover SOJO Hotels – Asia’s most stylish hotel
• Organize Soft Opening with special features: Cocktail Performance, cultural story and SOJO story behind the appearance of cocktails
• Event management of safety (covid test), human resources, time & logistics.

Draf Idea

Objectives & Strategies

Objectives :
• Introducing the new hotel model “No touch point” of SOJO Hotels
• Affirming an important milestone – launching SOJO Hanoi Railway Station in the process of developing more than 100 SOJO accommodation locations across the country

Strategies:
• Conceptualize ideas and event agenda: Discover SOJO Hotels – Asia’s most stylish hotel
• Organize Soft Opening with special features: Cocktail Performance, cultural story and SOJO story behind the appearance of cocktails
• Event management of safety (covid test), human resources, time & logistics.

DELIVERABLES

• More than 15 newspapers reported on the event launch of SOJO Hotel
• More than 11,000 interactions earned from SOJO Fanpage, Hotpage and KOLs Posts
• Successfully organized launching event of SOJO Hotel Hanoi station during the epidemic season with the presence of local leaders, the press, loyal customers and company leaders.