Continuing the 2020 calendar with themes “Golden Lotus”, the new 2021 calendar will still use the image of “lotus” as material for a seamless connection, combined with “human” image as well as “brand” of Vietnam Airlines.

Client

Vietnam Airlines

Duration

10/2020-12/2020

Creative concept

  • Emphasizing on the temperament and spirit of Vietnam Airlines, the close-ups images are used to create feelings for viewers with the main theme which are inner self, personalization and spirit.
  • Expressing the message of Digital Airline, rejuvenating the expression: On the cover page of the calendar, put a QR code link to the AR technology application to increase interaction.

Draf Idea

Creative concept

  • Emphasizing on the temperament and spirit of Vietnam Airlines, the close-ups images are used to create feelings for viewers with the main theme which are inner self, personalization and spirit.
  • Expressing the message of Digital Airline, rejuvenating the expression: On the cover page of the calendar, put a QR code link to the AR technology application to increase interaction.

Deliverable

A calendar of 2021 that creating an inner self & personalization theme to emphasize the spirit of “Golden Lotus” warriors.