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Vietnam Days in Switzerland – Celebrating the 50th anniversary of the establishment of diplomatic relations between Vietnam and Switzerland (October 11, 1971 – October 11, 2021). This is a meaningful activity that contributes to tightening the friendship between the two countries, opening up prospects for long-term cooperation and development between Vietnam and Switzerland.
Client
Department of Cultural Affairs & UNESCO
Duration
July 2021 - October 2021
Objectives & Strategies
Objectives :
• Introduce and promote the national image
• Contributing to deepening multifaceted cooperation between Vietnam and Switzerland
• Spreading positive messages about Vietnam
• Promote trade, investment and tourism relations
Strategies:
• Develop and implement a media plan through the press &
TV in 4 languages: Vietnamese, English, French, German
• Building an English-Vietnamese bilingual Microsite to attract subscribers attend the press conference
• Deploying Digital activities: Social content and seeding
comment on Facebook Fanpage
• Live stream Vietnam Day in Switzerland 2021 on Youtube
• Run ADS PERFORMENCE (Youtube ads, Facebook ads)”
DELIVERABLES
Press & Television:
– 192 news, articles on foreign newspapers in English, French, German
– 154 news and articles on Vietnamese newspapers
– 18 news on Vietnam Television
– 20 news articles in English on Vietnamese newspapers
The event attracted more than 260,000 views for the livestream press conference video on Youtube and Fanpage “Vietnam Days abroad” Other media sites attracted more than 30,000 views on Fanpage and Youtube, reaching 100% KPI running ADS Performance (Youtube, Facebook)