On the occasion of Tet, TokyoLife wishes to spread radiate humanity to the community and businesses.

Client

TokyoLife

Duration

12/2020-02/2021

Objectives & Strategies

Communication Objectives:

  • This campaign helps People with Disabilities (PWDs) to have equal job opportunities in the future.
  •  Creating activities to connect disabled people with others so they can understand and empathize with each other.

Communication Strategies:

  • Let People with Disabilities (PWDs) enjoy the New Year’s music like others do.
  • Creating a HAPPY “silent” NEW YEAR.

Draf Idea

Objectives & Strategies

Communication Objectives:

  • This campaign helps People with Disabilities (PWDs) to have equal job opportunities in the future.
  •  Creating activities to connect disabled people with others so they can understand and empathize with each other.

Communication Strategies:

  • Let People with Disabilities (PWDs) enjoy the New Year’s music like others do.
  • Creating a HAPPY “silent” NEW YEAR.

Deliverables

  • Creating AR filter to create a cover wave on Facebook.
  • “Happy Silent New Year”: Video incorporating caption tells the meaningful story of speaking angels and the hearing impaired community in general which attracts around 7.6k views on social media.