Vietnam Oil and Gas Group (PetroVietnam), is proud to be a pioneer in VIetnam’s oil and gas industry & one of the country’s economic pillars. In 2022, PetroVietNam wishes to increase its image & awareness, thereby skyrocketing the love and support of officials, partners and the public with the brand.

Objectives & Strategies

Emphasize the brand positioning of “”PetroVietNam Tien Phong”” through:
• Playing as key role in the Oil and gas industry
• Playing as the main pillar of the economy
• Playing as the role of international investment integration and protection of maritime sovereignty
• Contributing to inclusive sustainable development

As a result, the four core values of PetroVietNam are expressed: Aspiration – Intelligence – Professionalism – Kindness.”

Draf Idea

Objectives & Strategies

Emphasize the brand positioning of “”PetroVietNam Tien Phong”” through:
• Playing as key role in the Oil and gas industry
• Playing as the main pillar of the economy
• Playing as the role of international investment integration and protection of maritime sovereignty
• Contributing to inclusive sustainable development

As a result, the four core values of PetroVietNam are expressed: Aspiration – Intelligence – Professionalism – Kindness.”

Deliverables

• Brand strategy
• Communication strategy
• Brand identity (logo, print, media publications)