The Northwest and Yen Bai are often known for their beauty and untouched wilderness. However, the infrastructure, facilities and services in the region do not have many options, leading to hindering tourism development. High-class tourism and resort services account for a very small proportion and have not yet been invested and developed.

Client

Thinh Dat Xanh

Duration

Objectives & Strategies

Communication Objectives:

  • Those who have not heard about Yen Bai will recognize Yen Bai as an attractive destination of the Northwest.
  • Those who have known & visited Yen Bai & Le Champ Tu Le will continue visiting Mu Cang Chai to experience and discover the Northwest’s nature beauty.
  • Those who have visited will share and spread the vibe for Le Champ Mu Cang Chai in 2020.

Communication Strategy:

  • Create the concept of the colourful natural of the Northwest to attract visitors.

Draf Idea

Objectives & Strategies

Communication Objectives:

  • Those who have not heard about Yen Bai will recognize Yen Bai as an attractive destination of the Northwest.
  • Those who have known & visited Yen Bai & Le Champ Tu Le will continue visiting Mu Cang Chai to experience and discover the Northwest’s nature beauty.
  • Those who have visited will share and spread the vibe for Le Champ Mu Cang Chai in 2020.

Communication Strategy:

  • Create the concept of the colourful natural of the Northwest to attract visitors.

Deliverables

  • Owned Media: Landing page, Fanpage, Instagram, Facebook.
  • Video production about Mu Cang Chai.
  • Designing communication publications.
  • Viral video about travel experience at Mu Cang Chai.
  • PR & Content angles about Mu Cang Chai.
  • KOLs including hot families, travel bloggers, celebs & micro influencers. (Cam Cam family, Ha Truc & Monsimi, Chau Bui, Helly Tong,etc..).
  • Hot fanpage sharing: Check in Vietnam, Amazing things in Vietnam, Vietnam travel, Dulich.me, Kenh14.vn.