Mcredit is a Joint Venture finance company between Military Bank (MB Bank) and Shinsei Bank (Japan). After 5 years of establishment and development, Mcredit would like to re-identify the brand and change the business strategy with the aim of bringing more values for customers.

Client

Mcredit

Duration

July 2021 - December 2021

Objectives & Strategies

Objectives :

  • Launching a new brand identity and celebrating 5 years of Mcredit
  • Conveying new images and messages to internal and public

Strategies:

  • Conceptualizing the launch of the new brand “HI 5 MCREDIT” with the positioning “Easier – Simpler – Faster – Always with you”
  • Media video production: 5 year journey and new logo video
  • Event organization: launching an event of new brand identity in the form of hybrid (online and offline); event management in terms of safety (covid test), human resources, time & logistics.
  • Creative design: design media publications and brand books, edit brand guidelines for offline and virtual events
  • Internal and external PR: producing emails, internal newsletters; content and PR articles during the campaign on newspapers and television; KOLs share event information.

Draf Idea

Objectives & Strategies

Objectives :

  • Launching a new brand identity and celebrating 5 years of Mcredit
  • Conveying new images and messages to internal and public

Strategies:

  • Conceptualizing the launch of the new brand “HI 5 MCREDIT” with the positioning “Easier – Simpler – Faster – Always with you”
  • Media video production: 5 year journey and new logo video
  • Event organization: launching an event of new brand identity in the form of hybrid (online and offline); event management in terms of safety (covid test), human resources, time & logistics.
  • Creative design: design media publications and brand books, edit brand guidelines for offline and virtual events
  • Internal and external PR: producing emails, internal newsletters; content and PR articles during the campaign on newspapers and television; KOLs share event information.

DELIVERABLES

  • Building Mcredit brand positioning strategy
  • A total of 43 press and social media posts, 2 VTV and HTV TV news – up to 11,215 views
  • Developing and implementing training for Mcredit internal staff on the new brand strategic vision.
  • 8 posts published by KOLs introducing Mcredit’s new brand identity
  • Designing brand guidelines and brand book publications to release to internal, customers and partners