VPBANK START-UPS SUPPORT PROJECT

Introduction

In 2017, VPBank officially introduced Startups support project named VPBank Startups with the total amount invested in the first year reached 1 million USD.

Objectives & Strategies

Communication Objective:

  • To promote VPBank as a Startup Bank, with the role of an important factor to build and sustain the Startups ecosystem in Vietnam

Communication Strategy:

  • Developing campaign contents from different angles through PR articles and KOLs to provide information of VPBank’s startup support project focusing in target groups and start-up communities

Deliverables

A communication plan for VP Bank