In 2017, VPBank officially introduced Startups support project named VPBank Startups with the total amount invested in the first year reached 1 million USD.
Objectives & Strategies
- To promote VPBank as a Startup Bank, with the role of an important factor to build and sustain the Startups ecosystem in Vietnam
- Developing campaign contents from different angles through PR articles and KOLs to provide information of VPBank’s startup support project focusing in target groups and start-up communities
A communication plan for VP Bank