VIETNAM REVIVAL CONCERT

Introduction

Vietnam Revival Concert is a project created to bring music as an inspiration to energize, optimism and vitality for Vietnamese people after the pandemic COVID-19 in 2020.

Objectives & Strategies

Communication Objectives:

  • Arousing optimism, Vietnamese spirit in the COVID-19 pandemic
  • Fundraising to support programs for people who was affected by the COVID-19 epidemic
  • Together with units, organizations and individuals that are implementing programs to support the poor: daily food, rice ATM, instant noodle ATM, 0VND supermarket,…

Communication Strategy:

  • A special concert with the participation of singers performing at the studio and live streaming on Facebook, Youtube with many points to connect and interact with the audience.

Deliverables

The concert has been held successfully