VIETNAM MOTORCYCLE SHOW 2017

Introduction

With a total area of nearly 10.000 m2, hundreds of diverse motorcycle models, from commercials, sports, high ends to models from 10 famous motorcycle brands and theme “FREE YOUR WHEELS”, VMCS 2017 has established a new stride for the domestic motorcycle industry. Currently, Vietnam are the 4th biggest consumer of motorcycles in the world.

Scope of work

  • Invited media endorsers to write articles and promote advertisement for free
  • Utilized available media tools as the basis for the entire communication plan
  • Connected with journalists who cover related fields
  • Boosted interaction through public’s “word of mouth” approach
  • Advertised the event on mass media

Deliverables

Social Media

  • Forum seeding: 222 comments – 5048 readers
  • Facebook ads: 3.292.948 interactions
  • Fanpage: 1.976.000 interactions; 186.065 participants, 5 games
  • Viral video interactions: 364.642 people

Advertisement

  • 26 print ads; 12 online banners
  • Mobile, radio, taxi ads; announcement on TV, music streaming services
  • OOH (Street banners, poster, airport signboards)
  • Website (optimized for mobile web browser) posters/flyers, street demonstrations

Public Relations

  • Press conferences/releases/visits; media endorsements
  • Photography competition and live streamed on Facebook and Youtube