Vietnam International Motorshow 2017 (VIMS 2017) co-organized by Vietnam Car Importers Association in partnership with C.I.S Vietnam and Le Bros, officially started its 3rd season from 24th to 29th October 2017 with the participation of 13 global leading car brands. For the 1st time in the history of the event, high end imported cars and motorbikes were exhibited along with vintage models and luxurious yachts in order to bring surprises to the audience, resulting in VIMS 2017 becoming one of the most distinguished event of the year.

Scope of work

  • Inviting media endorsers to write articles and promote advertisements
  • Utilizing available media tools as the basis for the entire communication plan
  • Connecting with journalists who cover related fields
  • Boosting interactions through public’s “word of mouth” approach
  • Promoting the event on mass media

Modern Responsive Showcase Mockup by Anthony Boyd Graphics

Draf Idea

Scope of work

  • Inviting media endorsers to write articles and promote advertisements
  • Utilizing available media tools as the basis for the entire communication plan
  • Connecting with journalists who cover related fields
  • Boosting interactions through public’s “word of mouth” approach
  • Promoting the event on mass media

Deliverables

SOCIAL MEDIA

  • Forum seeding: 516 comments – 63.031 viewers.
  • Facebook ads : 1.257.174 interactions
  • Fanpage: 1,990,000 interactions; 420.096 participants. 5 games
  • Viral videos interaction: 86.000 people

ADVERTISMENT

  • 36 print ads; 29 online banners
  • Mobile, radio ads; TV announcements, music streaming services
  • OOH (Street banner, poster, airport signboards)
  • Website (optimized for mobile browsers) poster/flyers; street demonstrations

PUBLIC RELATIONS

  • Press Conferences/Releases/Visits; Media Sponsorship
  • Photography competition and Live streaming on Facebook and Youtube
  • Over 1000 news articles of the event