The campaign is a call for community interaction and feedback in reviving Elephants and Pangolins by showing support, condemning wrongdoing. Arousing love for animals and the wild world.

Client

USAid

Duration

2019-03/2021

Objectives & Strategies

Communication Objective:

  • Raising awareness & warnings about phobias and phobias when using products from Elephants & Pangolins to change social behaviors through communication, targeting the target group on wildlife protection in general.

Communication Strategies:

  • Media message: using ivory and rhino horn is a crime, and will bring “karma” to its users.
  • Developing and deploying an integrated communication plan:
    • Producing video, visual key and concept for the whole campaign.
    • BTL and ATL advertising system:
      • Online channels: Facebook, Instagram,…
      • Offline channels: event, OOH, PR…

Draf Idea

Objectives & Strategies

Communication Objective:

  • Raising awareness & warnings about phobias and phobias when using products from Elephants & Pangolins to change social behaviors through communication, targeting the target group on wildlife protection in general.

Communication Strategies:

  • Media message: using ivory and rhino horn is a crime, and will bring “karma” to its users.
  • Developing and deploying an integrated communication plan:
    • Producing video, visual key and concept for the whole campaign.
    • BTL and ATL advertising system:
      • Online channels: Facebook, Instagram,…
      • Offline channels: event, OOH, PR…

Deliverables

  • Creating AR filters to let people take a selfie with elephant or pangolin.
  • Presentation of static images containing links to Microsite, calling for access to Microsite’s Revival campaign.
  • Cooperating with 5 KOLs (Tran Quang Minh, MC Le Anh,…) to share and call for participation in the Revival Campaign on social media.
  • Partner with 8 Hot Fanpages (Bao Thanh Nien, Kenh14.vn, CafeBiz, ect…).
  • Media Relation: 5 articles and 2 TV news (VTV1 & HTV7).
  • Media Booking: 7 online articles & 2 printed articles (Dautuonline, tuoitreonline, vnexpress,etc…).