UberEXCHANGE is a startup advisory program – aim to exchange specialize experience and knowledge of working at Silicon valley to provide the best and most realistic support to Vietnamese businesses.

Objectives & Strategies

Communication Objectives:

  • To confirm the information that Uber is a technology company through this project
  • To develop UberEXCHANGE to become a hub for startups, especially a meeting place between technology startups
  • To attract the attention of new businesses and invite them to participate in the program

Communication Strategy:

  • Utilizing KOLs, Startups communities, incorporated interactive activities, mass media and social networking tools to promote information broadly


  • Organized 5 conferences with top leaders and large number of participants
  • Attracted startups communities to participate in leadership seminars
  • Successfully spread communication messages