LIBERTY ABS 125 3V recall program was launched in January 2017 due to technical issue.
MEDLEY ABS recall program was launched in November 2017 due to technical issue.
Objectives & Strategies
- To guarantee that the announcement will be delivered positively
- To portray the campaign as the promotion for customer service and maintenance service to check and adjust products programs
- To portray the campaign as customer care after purchase
- Actively negotiating and connecting with the Government to help to evaluate the situation positively
- Directly contacting and care for each and every customers
- Holding press conference and preparing information release
- Successfully negotiated with Vietnam Registry Department, Vietnam Competition Administration Department, Consumer Protection Association to issue Press Release with content as desired by the customers
- Released press releases according to the contents of the timely approved orientation to the press – Managing information and exchanging with reporters to publish information according to the content of the Press Release
- 13 newspapers had published information on the recall and calibration of vehicles in a neutral manner, in accordance with the contents of the Press Release
- There was no newspaper digging deeper into the issue or posting articles insulted the brand