NISSAN X – TRAIL TEST DRIVE PROGRAM NORTH & SOUTH REGION

Introduction

Nissan Vietnam Co., Ltd (NVL) is a joint venture company by TNHH Nissan Motor Co., Ltd (NML) of Japan and Tan Chong Motor Holdings Berhad (TCMH), a Malaysian investment firm with main activities such as exports/imports, assemble and distribute Nissan vehicles in Malaysia, Cambodia, Laos and Myanmar.

Objectives & Strategies

  • Promote information and reviews of Nissan X-Trail 2017 on online platforms and print publications
  • Increase appearance on Social media to reach optimal value

Deliverables

Northern Regions

  • News channels: 17 channels including 12 online publications, 3 magazines and newspapers, 1 forum and 1 TV report
  • Issued publications: 36 channels including 31 online articles, 3 printed articles, 1 article on forum and 1 TV news report

Southern Regions

  • News channels: 18 channels including 9 online publications, 3 magazines and newspapers, 3 forums and 3 TV reports
  • Issued publications: 30 channels including 17 online articles, 5 printed articles, 4 forum articles and 4 TV news reports