Creativity and fast adaptability are the values ​​that make up Viettel brand culture. Carrying on the mission of pioneering digital society, Viettel needs breakthrough changes, to fit with the development strategy in a new era. This comes from the challenges when the image of “uncle” Viettel is firm but lacks innovation. This event has been launched to introduce the new appearance of Viettel.

Client

Viettel

Duration

07/01/2021

Creative concept

  • Delivering new values, vision and mission of Viettel through the Launching Event.
  • Demonstrating the image of a new, young and inspiring Viettel.
  • Creating the Launching Event theme, which was based on “Wave” to create an imprint of the difference and continuous breakthroughs from Viettel.

Draf Idea

Creative concept

  • Delivering new values, vision and mission of Viettel through the Launching Event.
  • Demonstrating the image of a new, young and inspiring Viettel.
  • Creating the Launching Event theme, which was based on “Wave” to create an imprint of the difference and continuous breakthroughs from Viettel.

Deliverables

  • The event has been held successfully.
  • The very first event that used 5D stage in Vietnam.