MITSUBISHI AT VMS 2017

Introduction

Mitsubishi Motors Vietnam celebrated the 100 years anniversary of Mitsubishi as well as the following 100 years through various activities at the VMS 2017.

Client

MITSUBISHI

Objectives & Strategies

Communication Objectives:

  • To increase Mitsubishi Motor Vietnam’s value through the 100 years anniversary of Mitsubishi Motor establishment
  • To increase Vietnamese consumers awareness of Mitsubishi, especially the southern market
  • To build interest with Mitsubishi’s new products and technology
  • To draw attention of the public to Mitsubishi booth at the VMS2017

Communication Strategy:

  • Focusing on the media and social networks to attract audiences to the event

Achievements

  • 102 articles
  • Over 35 news reporters attended
  • 511.359 visits in one month
  • Over 138.773 interactions on social media and drew over a thousand of participants of the event