Khanh Hoa has been declared by National Geographic as one of the 50 most important destinations in the world, but the tourism space, promotion and promotion of destinations are poor, not worthy of the tourism potential growth. With the theme “Khanh Hoa tourism in the national destination development strategy”, the Conference expected to have breakthrough ideas, contributing to the Khanh Hoa tourism restructuring strategy, which thoroughly grasped building Khanh Hoa into a high-quality tourist destination, with a new tourist destination ecosystem, capable of increasing the value of this spearhead economic sector.

Objectives & Strategies

Communication Objectives:

  • To find key solutions for Khanh Hoa tourism, as a basis for Khanh Hoa tourism restructuring strategy
  • To build a marketing strategy and promoting Khanh Hoa tourism brand based on the orientation of Khanh Hoa tourism restructuring in the future

Communication Strategy:

  •  Le Bros is a content consulting unit, in cooperation with the People’s Committee of Khanh Hoa province, Khanh Hoa Department of Tourism and Crystal Bay Group to organize the Conference


A strategic plan for this conference