SABECO – “HOME COMING FOR TET 2019” CAMPAIGN

Introduction

Sabeco with the stride for stable and sustain development, constant improvement of quality, diversify of products, satisfying the expectation of consumers, currently – Saigon Beers is the leading in the Vietnam beer industry and has consecutively receive 5 awards of Vietnam National Brand. Saigon Beers has also proudly become the 351st member of Berlin Beer Academy – one of the cradles of global beer culture.

Objectives & Strategies

Communication Objective:

  • Honor employees who have the will to rise up in life, towards a new year promising more glory.

Communication Strategy:

  • Distributing PR articles for choosing campaign ambassadors, Press conferences, Award Ceremony, Launch Ceremony, Digital, Seeding, KOLs, Viral Clips and Mini Script, Mini Campaign & Running ads.

Deliverables

  • Coming home for Tet 2019.
  • Successfully organized the press conference and award ceremony.