AMES ENGLISH CENTER

Introduction

AMES ENGLISH Center was established in 2003, after 15 years of development, its system has been recognized as one of the leading English learning centers in Vietnam. Currently, AMES ENGLISH has successfully built a system of 22 centers nationwide.

Objectives & Strategies

Communication Objectives:

  • To enhance brand awareness to target customers
  • To disseminate knowledge of AI applications in English education

Communication Strategy:

  • Producing & booking printed & online news articles in order to spread the message of AMES being a pioneer of technology in teaching English

Deliverables

Articles published on:

  • Printed newspapers: Investment Review, Saigon Times, Forbes
  • Digital newspapers: VNExpress, VNEconomy, Dantri